Proven Approaches
We work across interconnected disciplines — our proven approaches that take you from raw insight to market-ready execution.
Insights
We operate Outside-In. That means working with you to bring fresh perspectives to existing insights and create genuine empathy for your customers needs. Good strategy always starts here.
Customer Counselling
Understanding your customers can be challenging. Asking them to step outside of day-to-day issues can be a real problem. But they can be your greatest source of insights if you know how and what to ask them.
We design and facilitate customer research sessions that go beyond the surface — uncovering unmet needs, frustrations, and the jobs they are really trying to get done. The result is insight you can build strategy on.
Competitive Analysis
Benchmarking yourself against the competition can be a struggle, or even knowing the full competitor landscape. We often see a need for a structured approach to understanding the threats of today and tomorrow.
Our competitive analysis frameworks help you map the landscape clearly — identifying where the white space is, where you are most exposed, and what moves you should consider making next.
Opportunity Sizing
Knowing how big an opportunity is, or indeed how accessible a market is, is vital for decision making. With so many potential variables, we understand the challenges of developing credible data points.
We work with you to build robust market sizing models that leadership and investors will trust — combining primary research, secondary data, and expert judgement to give you a view you can make decisions from.
Market Audit
Sharing a vision for the business requires you to explain the future of the market you operate in. This is key to align leadership, obtain investment, or provide reassurance to your employees.
A market audit from intensive.works gives you a structured, forward-looking view of your market — trends, disruptions, adjacent opportunities, and the key forces shaping what comes next.
Strategy
Strategy is not an endless set of things to do. It is about making the tough choices. To protect, compete, grow, buy, stop, or exit. We work with you to determine the right strategy for the most attractive segments and build propositions that win.
Strategic Choices
Strategy is easy to say and hard to do. It is a challenge to find the right balance between protecting your current business whilst growing the new. Strategy is dealing with the tough choices.
We use proven frameworks combined with your team knowledge to arrive at a clear strategic direction. One you genuinely own, and can execute.
Developing Propositions
Your customers have problems, you have the solutions — it should be easy. It is not. We know that developing propositions is essential for protecting and growing your business.
Many organisations struggle getting beyond their features to focus on what matters to their customers. We help you get to the real value.
Innovation
Challenge you to Think Big! but to succeed when you Solve Small. The most enduring innovations start as focused experiments, not grand plans. We create the conditions for great ideas — and help you test them fast.
Big Pictures
Making space for good ideas to come to life is a challenge. Getting the right people together, focusing on what matters, and creating the right environment are all ingredients to driving innovation forward.
We design and facilitate immersive workshops that open up strategic thinking, challenge assumptions, and give your team the permission and tools to reimagine what is possible.
Design Sprints
Structured, time-boxed sprints that take you from problem to tested prototype in days, not months. Based on the Google Ventures model, adapted for corporate and start-up environments.
We facilitate the whole process — problem framing, divergent ideation, concept selection, rapid prototyping, and real user testing. You leave with evidence, not just a slide deck.
Co-Innovation
Innovation in a vacuum is dangerous. When your market is being disrupted, co-innovation is a valid option. Through collaboration you get the inspiration of customers and partners, so you learn fast together.
We help you design and run co-innovation programmes with customers, partners, and even competitors — structured to generate genuine insight and shared commitment to what comes next.
Innovation Lab
Many organisations realise that competition is coming from start-ups. Creating a start-up in a corporate is often seen as an answer. Taking this step is more than just a new office with some new rules. This is a new culture.
We help you design, launch, and embed an innovation lab that actually works — with the right governance, talent, metrics, and culture to make it a genuine engine of growth.
Go-to-Market
Identify what capabilities are needed to scale and succeed. This could be channels, commercials, communications, people or other challenges. What gets you ahead is not what keeps you ahead.
Profitable Pricing
Pricing is a challenge for many organisations. Often it is a big job with small resources. Setting, resetting, and maintaining profitable pricing for each product/market requires strategy combined with structures and systems.
We help you build a pricing architecture that reflects the real value you deliver, is defensible against competitive pressure, and is operationally sustainable across your portfolio.
Capability Building
What gets you ahead is not what keeps you ahead. To be successful you have to juggle changing markets, new competitors, and demanding customers. We can help you build a smarter workforce, or work smarter — or both.
We do not just do the work for you — we work with you. We leave behind tools and techniques so you build the internal capability to repeat yourself long after we have gone.