LEGO® Serious Play® Facilitation

Think with
your hands.
Build what
matters.

In a world where AI can generate any answer, human insight is your competitive edge. LEGO® Serious Play® is a proven, hands-on method that unlocks strategy, alignment, and innovation — from every person in the room.

Book Your Intensive ☀️ Discover the Method →
100%
Participation rate
3×
More ideas surfaced
1 day
To real alignment
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Facilitation
LEGO® Serious Play®Strategy & Innovation Think Big · Solve SmallHumans Are Not Replaceable ☀️ Think with Your Handsintensive.works 100% Voice in the RoomBuild Real Alignment LEGO® Serious Play®Strategy & Innovation Think Big · Solve SmallHumans Are Not Replaceable ☀️ Think with Your Handsintensive.works 100% Voice in the RoomBuild Real Alignment
The Method

Built on 25 years of research.
Powered by bricks.

LEGO® SERIOUS PLAY® (LSP) is a facilitated thinking and communication method developed through years of research at the LEGO Group and business school IMD. The principle is simple but profound: our hands are connected to 70–80% of our brain cells.

Building with bricks unlocks thinking that conversation alone cannot reach. It creates a space where every voice is heard, hierarchy disappears, and insight becomes tangible — and shared.

01
Build
Participants use LEGO bricks to build a three-dimensional model in response to a carefully crafted question.
02
Tell the Story
Every person explains their model. No model goes unheard. This surfaces insight from every level of the organisation.
03
Ask & Reflect
The group asks questions — of the models, not the people. This removes ego and invites genuine curiosity.
04
Build Shared Meaning
Individual models become a collective landscape — a shared view of the challenge, the strategy, or the future.
Where It Works

From boardroom to breakthrough.

 
 
Strategy & Vision
When your leadership team needs to get genuinely aligned on direction — not just nod along — LSP builds shared understanding that sticks.
→ Leadership Teams · Offsites
 
 
Innovation & Ideation
Move past sticky notes and brainstorms. LSP generates richer, more diverse ideas by unlocking thinking that verbal methods miss entirely.
→ Product Teams · R&D · Startups
 
 
Culture & Values
Define what your culture actually means — not just the poster on the wall. LSP makes values concrete, personal, and owned by everyone.
→ HR & People Teams · All-Hands
 
 
Team Dynamics
Build understanding across functions, personalities, and seniority levels. LSP creates the psychological safety for honest, productive teams.
→ New Teams · Mergers · Conflict
 
 
Problem Solving
Tackle complex, wicked problems where no single person has the whole picture. The collective model surfaces systemic insights no meeting ever could.
→ Cross-Functional · Change Mgmt
 
 
Futures & Scenarios
Explore multiple possible futures and stress-test your strategy against them. Build the landscape you are navigating before you are in it.
→ Executive Workshops · Boards
The Intensive Format

A day that changes how
your team thinks together.

01
Design
We work with you before the session to understand your real challenge and design a question set that will surface what matters most.
02
Build
In the session, everyone builds — not just the loudest voices. Every model tells a story. Every story counts. No exception.
03
Connect
Individual models become a shared landscape — a physical, tangible representation of your challenge, team, or strategy.
04
Commit
You leave with documented outcomes, shared language, and genuine commitment — not a slide deck that goes into a drawer.
 
 
 
 
 

“We live in a world where AI has its place but humans, connection, engagement and emotion are irreplaceable and ever more valuable. LEGO® SERIOUS PLAY® is designed to get the best from individuals and teams. This helps reveal the less obvious from the obvious, real shared problems not symptoms, and collaborative ideas for improvement.”

Paul Inness, Founder intensive.works
Intensive Formats

Choose your depth. We’ll do the rest.

Foundation
Half-Day Intensive
3–4 hours · Up to 12 people
  • Introduction to the LSP method
  • One focused challenge or theme
  • Individual and shared model building
  • Documented insights & takeaways
  • Perfect for team kick-offs
Enquire →
Most Popular
Full-Day Intensive
6–8 hours · Up to 20 people
  • Deep dive into your core challenge
  • Multiple question sets & themes
  • Landscape & systems modelling
  • Scenario exploration
  • Full documented outcome report
Book This →
Advanced
Multi-Day Sprint
2–3 days · Custom group size
  • Strategy X Culture X Innovation
  • Real-time prototype modelling
  • Executive facilitation included
  • Pre and post-session coaching
  • Fully bespoke programme design
Let’s Talk →
 
 
 
 
 
 
 
 
 
 
 
 

Ready to think
with your hands? Let’s build.

Every intensive starts with a conversation. Tell us your challenge and we’ll design something extraordinary for your team.

Start the Conversation → View All Formats