Proven Approaches
We work across interconnected disciplines — our proven approaches can help take you from raw insight to market-ready execution.
Many proven approaches
Choose one of our proven approaches that we adapt to your needs. We see each client challenge as unique — these are our starting points.
Customer Discovery
Discovery is as much about mindset than method. Customers can be your greatest source of insights if you know how to listen and what to ask them.
Competitive Analysis
Benchmarking against the competition can be a struggle. We provide a structured approach to understanding the threats of today and tomorrow.
Industry Thematics
Helping you see the less obvious. Capturing industry themes using tried & tested techniques to get the best from your people with engaging workshops to deliver impactful board level analysis.
Market Audit
Helping you pull together a forensic analyses of the current & future market you operate in — key for leadership alignment, investment, and employee reassurance.
Opportunity Sizing
Knowing how big an opportunity is, how accessible is a market, what are the industry themes, is all vital for decision making. We help develop credible data points and options. This drives the Where to Play decisions.
Where to Play
Strategy is easy to say and hard to do. We work with you to find the right balance between protecting your current business whilst driving innovation growth. We are certified experts in the Where to Play ® framework.
How to Win
Helping you to be laser focused on the advantages you need to leverage or build. Everything from people, propositions, promotions to pricing.
Investment Pitch
Telling the story is more than the numbers; it’s the narrative. Whether it’s a business case, investor pitch storytelling, or a complete template framework that you can adopt, we can help.
LEGO® SERIOUS PLAY®
As certified LEGO® SERIOUS PLAY® facilitators we use this method to unlock the best ideas from individuals and to find the spark that ignites the team.
Big Picture Workshops
We design specific workshops for internal teams or customer groups so that, for a while, business as usual is forgotten while we embrace Imagineering and collectively Think Big!
Design Sprints
Structured, time-boxed sprints that take you from problem to customer tested prototype in days, not months. With this collaboration you get the inspiration of customers and employees learning fast together.
Co-innovation
Customer collaborations, Hackathons, Competitions, Jams, Bootcamps – we love to keep it fresh by bring people together to generate meaningful outcomes by structuring the unstructured!
ProductFIT
For a new product, or maybe a problem child, ProductFIT is an intensive bootcamp for cross-functional product teams. Just 1 week of 5 short sessions, using proven growth frameworks, led by exceptional facilitators, gets you on the right track.
Profitable Pricing
Setting, resetting, and maintaining profitable pricing for each product/market requires a data driven strategy with effective structures & systems to generate the right sales number.
Product Marketing
Marketing is more than ‘socials’. It’s an integrated plan to drive engagement internally and awareness to sales externally. Forget the vanity metrics. We’ll help you focus on what moves the needle.
Effective Product Launch
We’ve all been there. The insights were followed, the empowered product team delivered, sales were briefed, a big launch party and then pfff! We’ll help you focus on the last mile, first.
Operating Models
We have designed and implemented product operating models that go from idea to execution, investment to ROI, org design to job descriptions, Waterfall to Scaled Agile, all with tools, templates, and cross-functional training.
Strategy Governance & Investment
We help you connect your strategy to your product investment to what gets built, shipped & sold. Everything from strategic planning, to big room events, to quarterly reviews, to consistent, commercially realistic business cases.
Roadmaps and Prioritisation
Everyone’s got a roadmap, right?! Yes, different versions, flavours, and formats… and that’s often within the same team! Aligning your prioritisation, estimation, and presentation is critical for all product companies. Use our practical experience to get aligned.
Capability Building
What gets you ahead is not what keeps you ahead. We help you build the internal muscle to keep winning as markets change, using our proprietary product operations process, capability frameworks, and diagnostic tools